The book neither attempts to emulate any conventional management text, nor to replicate the many excellent general texts on classical management theories and practices. Complex concepts are more easily communicated by using a variety of channels. To describe a general theory using only narrative description may be possible, but is undesirable. To rely on charts and mathematical type equations alone would be equally unsuitable. However, all of these techniques have been employed, along with metaphorical drawings to demonstrate the many concepts that have been explored. Whilst there is no single ideal format with which to present ideas, the hope is that at least some of the concepts can not only be understood, but more importantly will be remembered. Better management depends on the fullest possible understanding of the control of resources, activities and events. Management cannot progress merely by relying on past experience and observation of other businesses and their case studies. A sound theoretical basis, preferably a General Theory, is necessary in order to draw conclusions and implement effective solutions.

All human activities require opportunity, capability, and motivation. There are still many managers who appear to be unaware of these fundamental facts. Human progress, as always, depends on a better understanding and practice of management. It is only when new ideas are remembered, tried, and found to be helpful, that they are likely to be successfully adopted. The difficulties in changing traditional ideas were stated perhaps most clearly by Machiavelli half a millennium ago

“There is no more delicate matter to take in hand, nor more dangerous to conduct, nor more doubtful in its success, than to set up as a leader in the introduction of changes. For he who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off in the new.”


The links below are provided for those who wish to buy the book or look at sample chapters of the book which may be downloaded free. The link for analysis is also provided for those who wish to explore the General Theory and apply the principles.


"Will you walk a little faster" said a whiting to a snail.

"There's a porpoise close behind us, and he's treading on my tail.

See how eagerly the lobsters and the turtles advance!

They are waiting on the shingle - will you come and join the dance?"

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